Search Engine Optimization
Search Engine Optimization, or SEO, is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top.
SEO basically involves fine-tuning the content of your site. Just keep tweaking, until you give search engines what they are looking for.
Search engines keep their methods and ranking algorithms secret, to deter spammers from clogging those results. A search engine may use hundreds of factors while ranking the listings. The factors themselves and the weight they carry changes constantly.
A link from a well-established site will get the search engines to visit the new site sooner. Or you can wait patiently – sooner or later, the spiders will visit your site.
If you are unable to work on your own search engine ranking, you may want to hire someone. SEO is very important for the success of your website. Or… you may choose to utilize social media to entice people to your website.
How Search Engines Work
Search engines bring your website to the notice of prospective visitors. It is good to know how these search engines work and how they present information in results.
There are basically two types of search engines:
- Crawler-Based Search Engines – use an automated program, or ‘spider,’ to crawl websites. The spider visits a web site and reads the Meta tags and content. Then it follows the links that the website connects to. The spider then returns all that information back to a central depository, and indexes it into directories. It will visit each link you have on your website and index those sites as well.
- Human-Edited Web Directories – use actual human editors instead of ‘robots’ or ‘spiders.’ After receiving the website submission to a directory, the editors approve the site and assign it to a category. This enables your URL (website address) to display in search results for that category. Examples of human-edited directories are Dmoz, Business.com, and Best of the Web
The crawler-based search engine spider will periodically return to the sites it has previously indexed. This is so it can check for any new information or changes. The moderators of the search engine control the frequency of the crawler visits. A spider may index up to a million pages a day.
When you ask a search engine to locate information, it is actually searching through the index which it has created. It is not actually searching the Web. Individual search engines produce unique ranking results because they all use different algorithms to search through the indices. Each search engine result page, (SERP,) can vary greatly between different search engines.
Then the algorithms analyze the way that pages link to other pages on the Web. By checking how pages link to each other, an engine can determine what a page is all about
Search Engine Optimization With Keyword Density
Keyword density is an indicator of the number of times the selected keyword appears on the web page. Only use keywords in proper places. Repeating keywords too often will probably flag a site as an artificial, or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage, not including HMTL code. And you use a certain keyword five times in the content. To determine keyword density, divide the number of keywords by the number of words on your page. So in this case, 5 keywords divided by 100 total words = .05
Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%. Never exceeding this threshold will increase your odds of achieving high PageRank in the SERPs.
Remember, that this rule applies to every page on your site. It also applies not just to one keyword but also to a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
How to Check Keyword Density
- Copy and paste the content from an individual web page into a word-processing software program like Word or WordPerfect.
- Go to the ‘Edit’ menu and click ‘Select All.’ Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
- Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
- When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
- Using the word count for the page and the number of keywords you can now calculate the keyword density.
There is a lot more to SEO than I covered here today, but at least it’s a start. Check back here again soon, as I will be exploring this niche further. In the meantime, further reading on this subject is available in my article How To Write Organic SEO
Search engines are placing more and more relevance on links, back-links, and social media, but still – on-page SEO remains a crucial element in the overall well-being of your website.
Cater to the search engines and write a page they love! They will reward your efforts by boosting your site to the top of the SERP’s.